Markus Giesler is an Associate Professor of Marketing at York University’s Schulich School of Business
and a Chair of Strategic Marketing at Witten/Herdecke University. He is an expert on consumer behavior and marketing with a focus on consumer culture theory.
His current research deals with the dynamic behaviour of markets and is conducted through the close study of specific consumption experiences. He has studied market shifts following the rise of music downloading, the relationship between Hummer driving and moralism (with Marius Luedicke and Craig Thompson), how ideological market battles influence the brand image of Botox Cosmetic, how marketers attempt to steer the Invisible Hand of the market (with Eileen Fischer and Robin Canniford), the Global City as an ethnic servicescape (with Ela Veresiu), the market for Romantic love in Indonesia (with Anton Siebert) and a series of other consumption and market phenomena.
His research has been published in leading academic journals and covered by global broadcast media outlets, including CNN, New York Times, The Wall Street Journal, BusinessWeek, Financial Times, TIME Magazine, Slate Magazine, and Wired Magazine.
He has taught in many of Schulich’s programs, as course head of the first year MBA course Marketing Management, the Seymour Schulich Teaching Excellence award-winning MBA elective course Entertainment Marketing, and in the department’s doctoral program. He is on the Editorial Review Board of Consumption, Markets, and Culture and initiated the Sidney J. Levy Award as a way of encouraging culturally oriented scholarship among younger consumer researchers.
Giesler holds a Ph.D. (Dr. rer. pol., summa) from Witten/Herdecke University and was a visiting scholar at the Kellogg School of Management (Northwestern University) and at Stockholm University. A native of Germany, he has a decade of music entertainment industry experience and a herd of beautiful dwarf bunnies.
Honors and Awards
Co-Chair, Consumer Culture Theory Track, AMA Winter Marketing Educators’ Conference 2013, Las Vegas, NV (together with Ashlee Humphreys)
Program Committee, Asia-Pacific ACR Conference 2012, Queenstown, New Zealand
Program Committee, ACR Conference 2011, St. Louis, MO
Editorial Review Board Member, Consumption, Markets, and Culture (since 2010)
Co-Chair, EACR Doctoral Colloquium 2010, Royal Holloway University, London, 2010 (together with Avi Shankar)
Faculty Speaker, ACR Doctoral Consortium 2010, Jacksonville, FL
Dean’s Fellowship 2010, Schulich School of Business
Reviewer, Sheth Foundation Dissertation Grant Competition 2010
Co-Chair, Consumer Culture Theory Conference 2009, University of Michigan, Ann Arbor, MI (together with David B. Wooten)
Co-Chair, Qualitative Data Analysis Workshop 2009, University of Michigan, Ann Arbor, MI (together with Eric J. Arnould and David B. Wooten)
Seymour Schulich Award for Teaching Excellence Nomination (BBA), 2008
“Canada’s Top 40 Under 40” Award, Dean’s nomination, 2008
Faculty Speaker, ACR Doctoral Consortium 2008, San Francisco, CA
Faculty Speaker, ACR Latin America Doctoral Consortium 2008, Sao Paulo, Brazil
Faculty Speaker, AMA Doctoral Consortium 2008, San Diego, CA
Program Committee, ACR Conference 2008, San Francisco, CA
Dean’s Fellowship 2008, Schulich School of Business
Seymour Schulich Fellowship in Research Achievement 2007
Seymour Schulich Award for Teaching Excellence Award 2007 (2nd place)
Faculty Speaker, CCT Doctoral Symposium 2007, Toronto, Canada
Faculty Speaker, EACR Doctoral Symposium 2007, Milan, Italy
Faculty Speaker, ACR Doctoral Consortium 2007, Memphis, TN
Dean’s Fellowship 2007, Schulich School of Business
Dean’s Fellowship 2006, Schulich School of Business
Social Science and Humanities Research Council (SSHRC) Project Selection, 2005
Listed as the most publicly profiled York professor in the global media in the 2004-2005 York University Accountability Report
Dean’s Fellowship 2005, Schulich School of Business
Erasmus Scholarship 2003, Stockholm University, School of Business
ACR Film Festival 2002 ”Best Short Feature” Award
